Can Fresh Baked Cookies Help Sell Your Home?
Spring season is in full swing and seller’s are working hard to get their homes ready for weekend open houses. Many believe that the wonderful smell of freshly baked cookies or apple pie will help entice buyers to fall in love with their home.
Freshly Baked Cookies and Pies
Eric Spangenberg, Dean of the College of Business at Washington State University, has spent years studying the effect of smell on buying behavior. He says complex scents — such as the intermingled chocolate and vanilla of fresh-baked chocolate-chip cookies — are distracting. They plain make our brains work too hard trying to figure them out. Spangenberg knows of what he speaks. His research published in the Journal of Retailing shows that sales in retail stores are lower when complex scents are present.
While homes aren’t retail stores, home buyers are buyers, and their behavior can be affected by smells. Spangenberg told the Chicago Tribune in December 2012: “I’ve noticed in some homes for sale that they will scent with a potpourri blend that may be very pleasant, but it’s just too complex. … There are too many scents in potpourri.”
So What Smells Help Sell Your Home?
The best smells are clean and neutral. “When you’re in the real estate business, you want someone to walk in and want to stay in the house, so you want (the scent) not to be overbearing, but familiar. You want it to encourage revisiting, because sometimes it takes several visits to decide to buy,” Spangenberg told the Chicago Tribune.
With that said, neutralizing a home’s air does not mean spraying a product that claims to neutralize or freshen. Scented sprays mask odors and often create the unpleasant effect of, for example, cheap artificial gardenia perfume layered over old cooking grease. Neutral means clean, as in nearly without smell.
For more tips on smells that help sell, click here